Over recent times, augmented reality has become increasingly popular within the travel industry. This is primarily because it enables hotels and other businesses operating in this field to enhance the physical environments they are actually trying to encourage customers to visit, including local sights and hotel rooms.
How Is Augmented Reality Revolutionizing Travel And Tourism?
Transportation & Accomodation
With the help of augmented reality, one can get information about routes, directions, nearby places and stoppage. AR-enabled apps would help you to identify the right transport that would take you to the right destination. Applications empowered with AR can also help you to get interactive guides in different languages which can really be very helpful for new tourists.
Augmented Reality or AR-enabled websites have increased the business of hotels many fold times. Most of the times, while booking hotels, guests mostly look at the pictures in order to make decisions. AR-enabled websites can help them to get a real-time view of each corner of the website. Guests can now get a 360-degree tour of their hotels before booking it so that they can make informed decisions. You would also be able to know about the locality the hotel is situated in and get information about the nearby tourist attractions.
Where AR Tourism can be used?
Food & Attractions
With the help of AR-enabled apps, one would be able to get all the information regarding food. They would get a real-time view of the food, the portion size, price and much more. The app would also help the guests to get information about all the nearby restaurants, cafes, and bars.
With the help of AR-enabled app, one can get information about the nearby attractions in a much easier way. You can go to a locality and the app would help you to get all the information about the nearby tourist places. The app would guide you to your destination and would also give you information regarding the history of the place. You would also be able to enjoy 3D models of the place by looking into the app.
For example, there has been a reduction in the number of tourists going to museums around the world. With the help of AR-enabled apps, museums can help the tourists to get a real-time view of various objects present there and this would surely increase the interests of the potential visitors.
AR for travel guides
The interactive AR travel guide can immediately provide up-to-date background information in a convenient form, show the three-dimensional sights or interactive videos.
An example of AR travel guide is the AR City app. Now, this AR app provides the enhanced map content for more than 300 cities. Additional information includes street and building names, relevant points of interest.
AR City also provides a traveler with augmented reality navigation hints. Thus, the traveler gets all the necessary information in one augmented reality travel application.
AR for hotels
The use of augmented reality in the hotel business is impressive with its diversity.
Travelers can use an augmented reality hotel guide when they’re looking for a hotel to stay in. For example, Thomas Cook travel company advertises Sentido hotels with such interactive AR-based tours. With the mobile AR app, customers can receive extra content by scanning printed or online images in Thomas Cook’s brochures.
In order not to get lost in a large hotel, travelers can use the navigation AR application to find a dining room, a swimming pool, a spa or an entertainment area.
A traveler will always get entertained in the augmented hotel environment. Below we can see the example at the Holiday Inn that created an AR hotel experience for visitors. With the AR app, visitors can watch funny, realistic pictures of celebrities in the hotel rooms.
In addition, when tourists get bored with watching celebrities, they can take advantage of the interactive AR map of the neighborhood to find out what places are worth visiting. The Hub Hotel in the United Kingdom provides this opportunity, using the AR app to animate maps on the walls of its hotel rooms.
AR for city tours
A considerable advantage of augmented reality is that it is capable of enhancing or changing the view of the surrounding world. With the AR apps, tourists can not only learn more and view the existing architectural objects in detail but also make time travel.
Augmented reality applications can show how the area looked in the past, restore historical events or vice versa, transfer the traveler to the future demonstrating buildings that are only planned today.
For example, the augmented reality travel app Paris, Then and Now Guide, transfers a traveler to Paris of the 20th century providing a unique experience and unforgettable impressions.
AR for parks and zoos
Augmented reality applications in parks and zoos are especially relevant for families with children.
Children quickly get tired and become irritable if you need to stand in a queue or walk for a long time. An entertaining application similar to Pokemon Go or a fun quiz will captivate the child and the time will fly by for both child and parents.
The AR application can also help navigate the park or the zoo easier. Travelers can visit places of interest without worrying to get lost.
Some zoos create comprehensive edutainment AR applications. One such example is the Antarctic Journey in Phillip Island Nature Parks (Australia).
This augmented reality app deserves the highest ratings of visitors thanks to the feeling of a real walking along the ice with penguins.
AR for museums
With the use of augmented reality, museums have ceased to be a boring place.
For example, the National Museum of Singapore created the application Story of the Forest, similar to Pokemon Go. With the help of the AR application, visitors hunt for different plants and animals. At the same time, they not just get entertained but also learn about where plants grow and where the animals live.
Augmented reality has a limitless use in museums. It gives an opportunity to learn how different technical devices work, see how the prehistoric animals looked, observe how the art masterpieces were created, track the development of historical events and much more.