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Location based AR

What is location-based Augmented Reality?

AR became a new trend in various industries like education, healthcare, and entertainment.

Location-based AR stands for a markerless, position-based, and geo-based Augmented Reality. This solution doesn’t need special markers to identify the location of virtual objects.

Location-based Augmented Reality relies on GPS, accelerometer, digital compass, and other technologies to identify a device’s location and position with high accuracy. Most modern mobile devices have the required sensors, so this powerful technology is available for every mobile owner.

Welcome to the Future!

How does location-based AR work?

The mechanism is quite simple — a mobile app sends queries to sensors. When the app gets information, the application compares it with data about the point of interest (POI) and defines where to place virtual data in the real world.

Markerless AR can be divided into outdoor and indoor. Outdoor Augmented Reality uses GPS, while indoor recognizes the current location of a mobile device with beacons.

Several industries like education and healthcare can receive benefits from using AR in their tech solution.

How does AR affect various industries?

Tourism. AR improves the traveling experience. For example, this powerful technology helps tourists discover new places and quickly find the most popular sightseeing in a real-time mode using their mobile devices. Navigation apps with location-based Augmented Reality dramatically improve the effectiveness of navigation systems.

Education. Let’s face it — colorful and animated 3D or 2D objects are much more interesting than boring information from books. Astronomy is the subject that gets the most benefits from using AR.

Healthcare. AR improves healthcare app development since it allows finding the nearest hospitals and best routes to them.

Advertising. AR introduces new ways to promote products. Augmented Reality is much cheaper than traditional printed ads and stimulates customers to buy goods or services since this technology is new.

Entertainment. Putting virtual objects into the real world is funny. Therefore gaming and entertainment seem to be industries gaining the most profit from implementing location-based AR technology. The growing interest in location-based augmented reality can be illustrated by many companies willing to create AR mobile games.