Virtual Reality in the Travel Industry
One of the best examples of virtual reality in action within the travel industry is the use of the technology for providing virtual tours of hotels and hotel rooms. The key benefit of this is that it allows potential customers to experience what the hotel looks like before they arrive, offering more transparency than standard images.
This content is generally provided on the hotel website, or the website of the distributor, and will usually require a VR headset to experience. In many cases, the virtual experience primarily consists of a simple 360 degree image, which is also compatible with social media platforms and more basic VR technology, like Google Cardboard or sometimes check directly on PC/Mobile without Headset.
Book easily through Virtual Reality
Virtual Booking Interface
Some companies have taken the use of VR a step further, offering an entire booking process and user interface that can be experienced through a virtual reality headset. Effectively, this replaces the need to use a traditional computer mouse, or touch screen, in order to make a hotel or flight booking.
When integrated with other uses for virtual reality, this can create a much more seamless booking experience, where the user is able to explore various rooms and facilities in a hotel, compare and contrast room types, check out local sights, and seek out key information or facts, all in the same place.
To show the main attractions innovatively
Virtual Travel Experiences
Finally, virtual reality is offering hotels, travel agents, and other businesses within the tourism industry the opportunity to provide prospective customers with a virtual travel experience. This means that users will be able to sample some of the main attractions that are likely to draw them to a location in the first place.
For instance, a hotel in Paris may be able to provide a virtual experience of what it is like at the top of the Eiffel Tower, while a hotel near a theme park may be able to provide a virtual roller-coaster experience. The primary benefit of this is the ability to sell rooms, flights and travel products based on the experiences they can enable.
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